OTT Advertising in India: How Brands Win on JioCinema, Hotstar and Prime Video
India’s online video streaming market is not about people stopping their cable subscriptions. It is three big platforms that have changed the way hundreds…
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About the author
Sanvi Patil
Articles by Sanvi Patil
71 published articles
D2C Marketing Strategy for Indian Brands: Why Most Struggle to Scale Direct (and What Actually Works)
Your customer acquisition cost (CAC) on Meta has gone up a lot. The money you make from selling on Flipkart is very little. You…
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Zero-Click Searches: How AI Overviews Are Changing Search Forever
Search has changed a lot. Most brands have not kept up yet. Today many users find what they need right on Googles search results…
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The Power of Short Form Video: Why It’s Dominating Content in 2026
Picture this. It’s 7:43 in the morning. Someones alarm just went off. They’re still in bed. They’re holding their phone. Scrolling through. A video…
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Local SEO in 2026: How Small Businesses Can Dominate Google Maps and Nearby Search
If someone searches “best bakery near me” right now, three businesses show up instantly before websites, before ads, before anything else. That space is…
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Top 10 AI Content Writing Tools That Actually Save Time
You have a content calendar that’s full of deadlines, three clients who are asking for a quick blog post and a copywriter who just…
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Digital Marketing Trends in 2026: What Every Business in India Needs to Know
The rules of digital marketing changed faster in the last 12 months than in the previous five years combined. If you’re a business owner…
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Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Search Experience Optimization (SXO), and AI Optimization Explained
As an SEO expert, I’ll break down these emerging optimization strategies clearly. They’re all evolutions of traditional SEO, adapting to AI-driven search, voice assistants,…
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How to Promote Your Instagram Page in 2026: A Complete Guide for Businesses in India
Instagram remains India’s top visual platform for businesses, with 500+ million users scrolling daily. Promoting your Instagram page effectively means turning likes into loyal…
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Benefits of PPC Advertising: Why Your Business Needs It Now
Imagine this: You’re a Mumbai-based content strategist hustling through Bandra, searching Google for “NIC Ice Cream near me.” Boom, a targeted ad pops up…
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