DTL
Be a Job Ready Digital Marketing Professional
Most Comprehensive Digital Marketing Course You Will Ever Need
Powered by Social Pill, an award winning digital marketing agency
Classes starting August 1st Week, 2023
Learn Search Engine Optimization Social Media Management Facebook Ads Google Ads Tracking & Analytics Local SEO
Certificate in alignment with
Course Highlights
- Learn from an award winning agency
- Real On The Job Knowledge & Training
- Paid Internship on Course Completion
- Hands On Experience with Live Client Projects
- In Depth Subject & Agency Knowledge
- Industry Relevant Insights
- Entrepreneurship Opportunities
- Recognized Certifications
Course Structure
| – Basics of digital marketing |
| – Significance in today’s business landscape |
| – Key principles and concepts |
| – Differences between brand and agency environments |
| – Challenges and opportunities in each setting |
| – Roles and responsibilities in brand and agency contexts |
| – On-Page Optimization: |
| – Website structure, content, and meta tags optimization |
| – Keyword research and optimization techniques |
| – Off-Page Optimization: |
| – Backlinks, link building strategies, and best practices |
| – Guest blogging, influencer outreach, and social bookmarking |
| – Content Generation for SEO: |
| – Creating SEO-friendly content |
| – Keyword optimization and content promotion strategies |
| – Leveraging Digital Marketing for Local Businesses: |
| – Local search optimization techniques |
| – Local business directory listings and reviews management |
| – Facebook Advertising for Local Businesses: |
| – Targeting local audiences on Facebook |
| – Creating effective ad campaigns for local businesses |
| – Google Advertising for Local Businesses: |
| – Local targeting with Google Ads |
| – Campaign setup, optimization, and conversion tracking |
| – Ideation for Social Media: |
| – Developing a social media strategy |
| – Identifying target audiences and objectives |
| – Creation for Social Media: |
| – Creating engaging content and visual design elements |
| – Tools and techniques for social media graphics/videos |
| – Execution of Social Media Campaigns: |
| – Scheduling, publishing, and community management |
| – Monitoring and optimizing social media analytics |
| – Online Reputation Management (ORM): |
| – Importance and strategies for maintaining online reputation |
| – Handling negative reviews and feedback effectively |
| – Installing and Configuring Google Analytics 4: |
| – Setting up an account and tracking code installation |
| – Configuring settings and data streams |
| – Setting up Pixel and Events in Facebook: |
| – Integrating Facebook Pixel and tracking custom events |
| – Using Facebook Analytics for insights and optimization |
| – Setting up Events in Google Analytics: |
| – Tracking user interactions and conversions |
| – Analyzing event data and optimizing marketing strategies |
| – Google Ads |
| – Facebook Ads |
| – YouTube Campaigns |
| – Display Campaigns |
| – Conversion / Sales Campaigns |
| – Lead Generation Campaigns |
Paid Internship
Fees & Enrollment
